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Top Blogs

Two Coca-Cola bottles with personalized labels, one reading “Share a Coke with John” and the other “Share a Coke with Jon,” against a red background. Text reads: “Case study: How personalized packaging turned a campaign viral” with Vigyapan Mart logo. Example of viral marketing through customized product packaging.
Published Date
April 21, 2026

How Personalized Packaging Turned a Campaign Viral

See how brands like Coca-Cola and Paper Boat used personalized packaging to drive viral campaigns, emotional connections, and stronger brand loyalty—turning everyday products into unforgettable experiences.
Collage showing a woman in glasses and a green jacket gesturing, an Instagram post with a different woman in glasses, a "Vision for Billion" logo, and an eye exam.
Published Date
March 16, 2026

Lenskart’s Young Marketing Strategy for Young India

Learn how Lenskart marketing strategy used digital innovation influencer campaigns meme culture and celebrity endorsements to make eyewear fashionable and become India’s most loved youth eyewear brand.
Published Date
March 16, 2026

How Sugar Cosmetics Marketing Campaigns Made them India’s Boldest Beauty Brand?

Learn how Sugar Cosmetics marketing campaigns used digital first strategy influencer marketing and inclusive storytelling to connect with Gen Z and millennials and build India’s boldest beauty brand.
Published Date
March 16, 2026

Nykka’s Marketing Strategies that Gained Them 7000 Crores

Learn how Nykaa marketing strategies used influencer marketing digital campaigns omnichannel retail and personalized beauty experiences to grow into a 7000 crore brand and India’s leading beauty destination.

Latest Posts

Published Date
March 16, 2026

Ultimate Guide to Best Corporate Gifts in 2025

Explore the best corporate gifts in 2025. From premium leather organizers to custom tumblers, find thoughtful ideas to impress clients, reward employees, and enhance professional relationships.
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Published Date
March 16, 2026

Choosing Promotional Products for Multi-Cultural Festive Celebrations

Explore practical, inclusive, and sustainable promotional products for multi cultural festive celebrations. Learn how thoughtful gifting ideas can connect brands with diverse audiences while boosting visibility and cultural respect.
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Published Date
March 16, 2026

Mistakes in Retail Branding You Must Not Make

Avoid retail branding mistakes like inconsistency, weak online presence, or copying competitors. Build a strong, memorable brand that connects with customers and drives business growth effectively.
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Published Date
March 16, 2026

Unique Christmas Promotional Products for Indian Corporates

Explore unique Christmas promotional products for Indian corporates. From calendars and gadgets to drinkware and eco-friendly gifts, find festive ideas to impress clients, delight employees, and enhance branding this season.
LEARN MORE 👉
Published Date
March 16, 2026

Event-Based Street Furniture Ads: Marathons, Festivals, and More

Brands use event based street furniture advertising at marathons and festivals to gain visibility, engage crowds, and build community connections with creative, themed, and interactive urban ad placements.
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Published Date
March 16, 2026

How Influencers Use Guerrilla Tactics Offline for Personal Branding?

Influencers are using guerrilla marketing offline with OOH tactics such as stunts, events and creative billboards. These strategies build trust, spark viral buzz and strengthen personal branding.
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Published Date
March 16, 2026

Measuring ROI of Effective Real-World Street Furniture Advertising Campaigns

Measure the ROI of street furniture ads with clear goals, tracking tools, and real campaign examples. Discover how brands turn benches and bus shelters into measurable growth engines.
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Published Date
March 16, 2026

Social Media Tactics for Modern Events: Event Hashtags, Stories & More

Leverage social media for modern events with hashtags, stories, and live posts to increase visibility, engage attendees, and create a buzz that makes your event unforgettable.
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Published Date
March 16, 2026

Global Trends in Street Furniture: What’s Working in Asia, Europe, and North America?

Street furniture is evolving worldwide. Asia focuses on smart tech, Europe on sustainability, and North America on flexibility. Together, these trends create modern, livable, and eco-friendly urban spaces.
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Published Date
March 16, 2026

The Impact of Sensory Branding (Sound, Scent, Touch) In Generating Real Business Results

Sensory branding engages sound, scent, and touch to enhance brand identity, create lasting impressions, and drive business results through emotional connections and stronger customer loyalty.
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