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Top Blogs

Collage showcasing various SUGAR cosmetics promotions. Joyful couple endorsing makeup, a woman applying eyeshadow, and vibrant product displays convey elegance and excitement.
Published Date
January 30, 2026

How Sugar Cosmetics Marketing Campaigns Made them India’s Boldest Beauty Brand?

Learn how Sugar Cosmetics marketing campaigns used digital first strategy influencer marketing and inclusive storytelling to connect with Gen Z and millennials and build India’s boldest beauty brand.
Collage showing a woman in glasses and a green jacket gesturing, an Instagram post with a different woman in glasses, a "Vision for Billion" logo, and an eye exam.
Published Date
January 30, 2026

Lenskart’s Young Marketing Strategy for Young India

Learn how Lenskart marketing strategy used digital innovation influencer campaigns meme culture and celebrity endorsements to make eyewear fashionable and become India’s most loved youth eyewear brand.
Published Date
January 30, 2026

Nykka’s Marketing Strategies that Gained Them 7000 Crores

Learn how Nykaa marketing strategies used influencer marketing digital campaigns omnichannel retail and personalized beauty experiences to grow into a 7000 crore brand and India’s leading beauty destination.
Published Date
January 30, 2026

How boAt Won India’s Heart with New Young Generation Marketing?

Learn how boAt used youth marketing influencer collaborations pop culture and emotional branding to grow from a startup into India’s top audio lifestyle brand loved by young consumers.

Latest Posts

Published Date
August 30, 2025

How to Create a Visual Hook in OOH Ads?

Want your OOH ad to stand out? Use visual hooks like bold colors, emotional faces, and surprise elements to grab attention quickly and leave a lasting impact.
LEARN MORE 👉
Published Date
August 30, 2025

How to Get Started with Bus Ads: A Simple Guide

Learn how to plan and launch a successful bus advertising campaign. This simple guide covers ad types, costs, design, and tips to help your brand reach more people on the move.
LEARN MORE 👉

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